Outsmart your competition with data-driven shopper insights.

What are the advantages of our data?

• Its reliability: First-party data captured from shopper loyalty cards across the United States.
• Its depth and breadth: We capture over 2 billion annual omnichannel transactions made by nearly 60 million households.
• Its timeliness: Household data is refreshed on a weekly basis and aggregated for your analysis needs.
• Its granularity: Slice and dice as you see fit down to UPC-level data, including unmasked private-label.
• Its power: Unique in-store and online insights fueled by purchases from 1 out of 2 households in the U.S.

Why is it critical your agency leverages our insights?

• Demonstrate your analytical expertise.
• Give yourself a competitive advantage in a pitch.
• Deliver exceptional value to your clients and win new ones.
• Make data-driven recommendations across strategy, creative, and media.
• Use it as supporting proof for ROI on marketing efforts.

How can teams within your agency utilize our insights?

MEDIA, BRAND, STRATEGY, & NEW BUSINESS TEAMS:

• Leverage easy-to-use reporting to quickly understand performance and shopper trends.
• Understand segmented audiences based on custom-defined shopping behavior.

DATA SCIENCE TEAMS:

• A data scientist’s dream: leverage clean, unaggregated transaction level data.
• Allow our dataset to be a foundational asset, merge your in-house data, and build amplified data models and custom analyses.