Targeting known consumers of products allows for more accurate data and faster delivery of insights. AC Group˚ gives you the power to run single source behavioral reporting to integrate insights across data for a holistic understanding of your consumer.
Know you are talking to the right consumer with our robust behavioral targeting. It allows you to speak with consumers who have demonstrated the targeted behavior actions rather than relying on their memory during a screener.
Gather insights incorporating behavioral segmentations to better understand the "why" behind behavioral engagement and even incorporate advanced analytics to predict what matters for consumer engagement.
Leverage our combined knowledge of retail and brands to scope projects that uncover insights to move your business forward.
The ability to target based on what people do, rather than what they say, allows us to deliver results with confidence and efficiency.
Our research starts with the behavioral data to root our research in the right questions. We then balance speed, science, and strategy to ensure business needs are met.
From quick turn solutions to fully customized research, choose what best addresses your business question, budget and timing needs.
Partner with our in-house experts to identify actionable insights that will impact your business at Kroger and across the total market.
Providing brands human insights through our unique ability to link consumer attitudes and behaviors.
Understand your segmentations to better design targeted activations that resonate with your core consumers.
Understand consumer perceptions and motivations around a category or brand to design activiations that meet consumer needs.
Gain consumer feedback to new ideas, services, flavors or features to prioritize the innovation that resonate best with key consumer groups.
Release the product, service or brand concept that optimizes consumer reaction.
The number of consumers we talked to last year
Provide context to behavioral perfomance of a newly launched product to inform marketing and potential product optimization.
Understand the breakthrough of your in-store campaigns to inform optimization of future in-store marketing tactics.
Uncover needs-based opportunities for your category or brand to drive consumer desired innovation decisions.
Inform category strategy by understanding the attitudinal drivers of actual sales in the category.
Understand consumers behavior in real moments to drive the right optimization and changes to the store experience and/or website.
See what you can learn from our latest posts.
We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.
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