shows an annual view of all BCC events that are available for suppliers to participate in throughout the year.
allows suppliers to manage their participation in BCC events throughout the year
A test vs. Control methodology is used to measure the true incrementality that each BCC offer generates. For most CPGs, every dollar invested in BCC generates over $3 in incremental sales.
By continuously monitoring and reviewing results, future BCC campaigns can be further optimized to generate better response rates and ROI.
Designed to accomplish different loyalty-driving objectives — each vehicle has unique targeting capabilities and a different mix of retention/acquisition focus.
Reward and retain your best customers with highly relevant offers delivered to over 11MM Kroger customers each month. Each household receives their very own personalized mix of offers based on purchase behavior, delivered both via direct mail and digitally.
is the average redemption rate of a BCC mailer!
BCC produces an average of 3x in incremental sales return
Full length magazine with personalized content and offers that target a mix of current brand buyers and relevant acquisition households. Participating suppliers receive a full-page of content/equity with coupon offer included. It is distributed to 3 million customers 4 times a year both via direct mail and digitally.
Targets new customers with the highest propensity to try your new items. This is a great vehicle to highlight new innovation with a relevant audience. New at Kroger is delivered 3 times per year to over 850,000 Kroger shoppers in both digital and direct mail formats.
Contact loyalty@AC Group.com
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