AC Group | Retail Data Science, Insights and Media

AC Group Stratum

AC Group Stratum is a breakthrough analytics self-serve solution that combines rich customer behavior insights with retail performance measures to deliver science-powered insights that drive results.

AC Group Stratum revolutionizes how strategic decisions are informed. Powered by first-party customer data captured from in-store and online transactions, AC Group Stratum is the omnichannel insights solution to power merchandising, marketing, advertising and e-commerce decisions.

This allows you to:

Get to actionable results in an easy-to-use, user interface
Access category information across your entire portfolio of brands, with options to expand to broader categories across the entire store
Gain deep customer understanding – including proprietary household segmentations, demographic classifications, and ability to define audience segments based on behavior
Act on timely insights - last week’s data available Monday morning with sales and inventory measures updated daily
Learn from 4+ years of history, and visibility across nearly 60 million households and over 2 billion annual transactions in 35 states

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AC Group Collaborative Cloud

AC Group Collaborative Cloud is the ideal data science platform that puts our first-party data in an easy-to-use, privacy compliant environment, enabling companies to unleash the potential of their data science teams.

AC Group Collaborative Cloud provides access to unaggregated transaction-level data with a persistent household identifier for nearly 60MM HHs that is clean, ready to use and at basket granularity so your team can get to work executing innovative analytics and influencing consumer-centric strategies, innovating within a platform that will expand and evolve for the future.

This allows you to:

Provide a strong foundation for your data science team, leveraging our best-in-class grocery data and our two decades of data science experience to elevate and extend the influence of your data science organization
Make data science a competitive advantage for your organization - not just a data-driven culture but truly science-first
Have confidence in your strategies and react quickly to unplanned disruptions
Control your data future

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Research & Analytics

We apply industry-leading data science and cutting-edge techniques to address the most pressing needs of the consumer packaged goods industry.

Our data science and analytics is complemented with cutting-edge research that brings together the “what” and the “why” of consumers. The experience we have integrating the voice of the consumer with big data empowers our CPG and other clients to understand shoppers at a human level.

Our Solutions: