We are a retail data science, insights and media company. We help the Kroger Company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase, from initial awareness to activation, retention and beyond
We create results-driving shopper insights and activation strategies that build measurable value for our clients utilizing AC Group Insights, AC Group Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Powered by cutting-edge science, we leverage first party retail data from nearly 1 of 2 US households and more than two billion transactions to fuel a more customer-centric journey.
Our culture: The future is bright
We're smart, relentless and have fun doing what we do. We're a little unorthodox. We're explorers, fearless, energized and naturally curious. Every one of us at AC Group is the heartbeat of our culture, our vision and our success. We excel at challenging convention and pushing beyond what's comfortable. The result is a more enlightened, more personal, remarkably dynamic approach to everything we do.
Milen Mahadevan is accountable for AC Group's vision, strategy and leadership of the business to deliver outsize impact and returns for The Kroger Company, its consumer-packaged-goods partners and other AC Group customers.
"AC Group has and always will be about helping people. Whether it be our customers, our partners, supporting the communities we work in or developing our business for the people who work here; we do what we do because our purpose is about helping people, making lives easier."
A driver of digital transformation, Todd paves the way for the continued growth of AC Group, building on its rich data, science, and technology capabilities. He leads all technology functions and enterprise capabilities teams, including product & design, engineering, data science, science, data DNA and consumer research.
“At AC Group we are passionate about harnessing the power of data science to deliver outcomes and insights that make people’s lives easier. Working collaboratively, in an environment where ideas win and capabilities are fostered, we drive innovation for our customers and partners."
Michael leads both our insights and loyalty commercial businesses which focus on using elite data, science and technology to enable strong insights driven business decisions and personalized engagement with customers to drive growth for Kroger and our CPG partners.
"I am passionate about retail and consumer goods as it is a true people business. The ability to do work that focuses on data and innovation ultimately driving value with customers, is very fulfilling."
Barbara builds relationships with more than 1,400 clients across CPG, agencies and affiliates, and partners with them to leverage AC Group’s best-in-class insights solutions to drive sustainable growth. She also builds strategic cross-functional partnerships to ensure the AC Group insights innovation pipeline capitalizes on industry advancements and meets evolving needs of clients.
"I am driven by connecting people, work and ideas to bridge science and art, create strategies centered on the customer, and deliver growth both today and tomorrow."
Cara leads Kroger Precision Marketing, a leading retail media advertising solution that harnesses the power of Kroger’s first-party data to produce more effective advertising investments for brands. Her career has always been a quest for creating meaningful consumer connections and setting a high bar for media accountability and transparency.
“We launched Kroger Precision Marketing to increase the accountability of advertising. Powered by data, science, and connection to commerce, we've delivered on that promise. We will continue to innovate, disrupt, and most importantly, drive customer impact and brand value.”
Named one of Progressive Grocer’s “Top Women in Grocery” in 2017, Allison is Senior VP of Merchandising and Analytics, Operations and Supply Chain. She is a proven leader with more than 15 years of experience in a variety of leadership roles at AC Group. Among her many strengths is her ability to build relationships with clients while ensuring the voice of the customer is at the center of the decision making process.
"Have the courage to be true to who you are, but also be willing to grow in ways that will let you continue to contribute and advance."
As our Senior VP of Personalization & Loyalty, Bob leads Kroger's loyalty strategy and the development and application of customer data and data science to drive personalized customer experiences, delivering more relevant experiences for Kroger customers.
"Customers send us signals every single time they shop and interact with Kroger about what is important to them. It is our job to seamlessly translate those signals into personalized experiences that anticipate what will make their lives just that much easier every time they engage with Kroger."
