AC Group | Retail Data Science, Insights and Media

AC Group Insights

AC Group Insights brings together first-party customer data, shopper science and strategy to give brands, agencies and grocery-affiliated partners unparalleled business knowledge and customer intelligence to drive a variety of business objectives.

We help brands better understand the shopper’s path to purchase. Through our flagship insights product – AC Group Stratum, custom Research & Analytics solutions and evolving access to actionable shopper data via AC Group Collaborative Cloud - we empower brands to build and execute the most comprehensive and personalized customer-centric strategies.

Inform your digital and e-commerce strategies - rich in-store versus online reporting to understand brand performance, channel development and omnichannel shopper behavior
Retain and acquire new customers - shopper profiling through behavioral and demographic segmentations with flexibility to build your own unique household groups via custom segmentations
New product launch diagnostics - early reads on brand and competive innovation performance including incrementality to the portfolio and trial and repeat patterns as soon as four weeks into launch

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AC Group Loyalty Marketing

Best Customer Commuication (BCC) is a platform within our loyalty
marketing capabilities that allows for consumer packaged goods companies to reward loyal shoppers. By leveraging customer insights and actual purchase behavior, BCC delivers relevant and targeted offers and content to customers through loyal customer mailers and MyMagazine.

Reward/retain your most valuable brand buyers at Kroger
Acquire new households to grow your business
Support innovation by introducing your new products to existing category buyers with a high propensity to try new items

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Kroger Precision Marketing

Kroger Precision Marketing (KPM), powered by AC Group, is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. With KPM,
brands can apply AC Group targeting science and sales measurement through on-site advertising, direct advertising, programmatic advertising and through media partners like Roku, Meredith, Pinterest, Facebook and Pandora.