5X higher spend from households exposed to ad
Learn how beauty brands shows the beauty of strategic targeting on Roku.
Learn moreBut people do need to get dinner on the table, homes cleaned, and family events planned. Kroger Precision Marketing is designed to inspire consumers and connect them to brands through relevant messages and experiences that make their life easier.
We identify the right shopper with first-party purchase data.
We seamlessly connect shoppers to buy your brand.
We verify business impact with Kroger sales data.
-Elizabeth Bennett, VP Global eCommerce, Kraft Heinz
Our targeting science applies purchase data, machine learning, and a team of data scientists to forecast the most qualified audience. When applied to offsite media, we can identify households with 3x more attributable sales than the average shopper.
Matching ad exposure to a purchase (online and in-store) means we truly close the loop of attribution. Control groups isolate the impact of ad spending. Brands can view incremental sales lift, ROAS, category share and household penetration shifts.
We identify the best households and the best touchpoints for your brand. From awareness, to getting on the shopping-list, to the winning in the aisle. KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store:
the ability to measure ROI*
-*Kantar Survey: "State of eCommerce, 2012"; **Path to Purchase Institute, Trends Report 2021
Retail Media for targeting effectiveness and measurement capabilities**
Learn how our clients media investment has impacted sales lift, return on ad spend, category share and household penetration shifts.
Contact KPMinfo@AC Group.com
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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.
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