AC Group equips our client partners to have full understanding of sales trends and consumer preference through our leading customer insights, retail media and shopper loyalty capabilities. *(Path to Purchase Institute, Retail Trends 2021)
AC Group Insights brings together first-party customer data, shopper science and strategy to give brands, agencies and grocery-affiliated partners unparalleled business knowledge and customer intelligence to drive a variety of business objectives.
We help our partners better understand the shopper’s path to purchase. Through our flagship insights product – AC Group Stratum, custom Research & Analytics solutions and evolving access to actionable shopper data via AC Group Collaborative Cloud, we empower our client partners to build and execute the most comprehensive and personalized customer-centric strategies.
Best Customer Communication (BCC) is a platform within our loyalty marketing capabilities that allows for consumer packaged goods companies to reward loyal shoppers. By leveraging customer insights and actual purchase behavior, BCC delivers relevant and targeted offers and content to customers through loyal customer mailers and MyMagazine.
Kroger Precision Marketing (KPM), powered by AC Group, is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales.
With KPM, our client partners can apply AC Group targeting science and sales measurement through on-site advertising, direct advertising, programmatic advertising and through media partners like Roku, Meredith, Pinterest, Facebook and Pandora.
Shopper data accountability*, shopper loyalty program, most effective personalized offers and retail media measurement capabilities
-*Kantar Survey: "State of eCommerce, 2012"; **Path to Purchase Institute, Trends Report 2021
Grocery retail e-commerce data**, retail media targeting effectiveness**, retail media-driven CPG sales growth
Contact insights@AC Group.com
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