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  • KNOWLEDGE HUB
  • CASE STUDIES

Case studies

Learn how we have leveraged our breakthrough analytics solution, AC Group Stratum, custom research & analytics, and client's media investments to help solve business challenges, impacting sales lift, return on ad spend, category share and household penetration shifts.

Getting new items right before going national

INSIGHTS & ACTIVATION CASE STUDY

Striking the right balance on assortment mix

INSIGHTS & ACTIVATION CASE STUDY

Right-sizing products & promotions to meet customer needs

INSIGHTS & ACTIVATION CASE STUDY

General Mills Monday morning reports - easy peasy!

INSIGHTS & ACTIVATION CASE STUDY

Uncovering a growing demand for plant-based meats

INSIGHTS & ACTIVATION CASE STUDY

Panic buying, shifting behavior, fuels new strategies

INSIGHTS & ACTIVATION CASE STUDY

Slicing the data to sell in

INSIGHTS & ACTIVATION CASE STUDY

Building a 2021 forecasting model to account for new and lapsed COVID buyers

INSIGHTS & ACTIVATION CASE STUDY

Over 30x return-on-ad-spend and over 1 million households converted

MEDIA CASE STUDY

Optimizing reach and achieving 5x household spend

MEDIA Case Study

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